Why invest in branding photography as a business?
Branding is a powerful business tool.
When you see a green straw, you can assume its Starbucks. When you want to find information online you say “I’ll Google it”. These brands mastered the art of making a household name from their branding.
Investing in high-quality images of real people for your branding can significantly impact how your audience perceives your business. Eye-tracking research reveals that we naturally pay more attention to images featuring real individuals compared to stock photos or filler content. By incorporating authentic and engaging visuals into your marketing materials, you can capture your audience's attention and make a lasting impression. Don't underestimate the power of genuine imagery in enhancing your brand's appeal and connecting with your clients on a deeper level.
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
-Maya Angelou
F.A.Q.
How can I use the photos?
According to recent statistics, 82% of consumers place more trust in a company that utilizes social media, while 77% are more inclined to make a purchase from such a company. By leveraging these photos, you can enhance your social media presence through promotional posts, Instagram stories, showcasing your process, introducing yourself on your "about" page, displaying your products or services, highlighting a remodel, providing glimpses of your exterior and interior, and exploring numerous other versatile applications that can significantly benefit your business.
What statistics are there to back up the success of branding photography?
Here are some statistics from MDGsolutions.com …
People remember only 10% of information three days after hearing it, on average; adding a picture can improve recall to 65%.
Nearly two-thirds of people say they’re visual learners.
Consumers are significantly more likely to think favorably of ads that emphasize photography, over ads that emphasize text.
Articles with relevant images get 94% more views, on average, compared to articles without images.
Images on Facebook receive 20% more engagement than videos and 352% more engagement than links.
50% of online shoppers say, "large, high-quality product images are more important than product information, descriptions, or even reviews."
Using a larger product photo size on category pages increased sales by 9.46%.
How much does it cost and how do I inquire about business branding photography?
Just fill out the questionnaire by clicking the link above in the navigation bar. Try and give me as much information as possible so I can give you the best pricing.
For a business that is just starting out and needs branding photography, it is essential to capture a variety of shots to establish a strong visual identity. Here are some types of shots that would be beneficial:
Headshots: Individual headshots of the team members help showcase the faces behind the brand and create a personal connection with customers.
Product Shots: High-quality images of your products are crucial for e-commerce websites and marketing materials. Showcasing details and features will help customers understand your offerings better.
Interior/Exterior Shots: Photos of your workspace, storefront, or any relevant environment can give customers a sense of your brand's personality and values.
Action Shots: Capture candid moments of your team working together or engaging with customers to demonstrate your brand in action.
Detail Shots: Close-up shots of your logo, packaging, or any unique details can add visual interest and help reinforce brand recognition.
By incorporating these different types of shots, a business can create a comprehensive collection of branding photography that effectively communicates its message, values, and offerings to its target audience.
I would price a business just starting out to get 5-10 of each of these varieties. The average pricing for that would start at $625.